Advertising (Record no. 54900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781847885500 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ADV |
| 001 - CONTROL NUMBER | |
| control field | 294777 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170524143247.0 |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | xxk |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101026 2010 UK ### NNNN en |
| 245 0# - TITLE STATEMENT | |
| Title | Advertising |
| Remainder of title | critical readings |
| Statement of responsibility, etc. | edited by Brian Moeran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Berg |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4v. |
| Dimensions | 25cm |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: vol.1. History (xxvii, 335p.) - vol.2. Industry (vi, 412p.) - vol.3. Communication (vi, 369p.) - vol.4. Culture (vi, 300p.) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Advertising |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Communication in market |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Public relation |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Publicity |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moeran, Brian, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indira Gandhi National Centre for the Arts | Indira Gandhi National Centre for the Arts | 24/05/2017 | 659.1 ADV | 79091 | 24/05/2017 | 24/05/2017 | Books | |||||
| Dewey Decimal Classification | Indira Gandhi National Centre for the Arts | Indira Gandhi National Centre for the Arts | 24/05/2017 | 659.1 ADV | 79092 | 24/05/2017 | 24/05/2017 | Books | |||||
| Dewey Decimal Classification | Indira Gandhi National Centre for the Arts | Indira Gandhi National Centre for the Arts | 24/05/2017 | 659.1 ADV | 79094 | 24/05/2017 | 24/05/2017 | Books | |||||
| Dewey Decimal Classification | Indira Gandhi National Centre for the Arts | Indira Gandhi National Centre for the Arts | 24/05/2017 | 659.1 ADV | 79093 | 24/05/2017 | 24/05/2017 | Books |