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Advertising critical readings edited by Brian Moeran - Oxford Berg 2010 - 4v. 25cm

Contents: vol.1. History (xxvii, 335p.) - vol.2. Industry (vi, 412p.) - vol.3. Communication (vi, 369p.) - vol.4. Culture (vi, 300p.)

ISBN: 9781847885500

Subjects--Uniform Titles:
Advertising
Communication in market
Public relation
Publicity

Subjects--Index Terms:

Dewey Class. No.: 659.1 / ADV

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Indira Gandhi National Centre for the ArtsOnline Public Access Catalog

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Indira Gandhi National Centre for the Arts
Online Public Access Catalog