Underhill, Paco <br/><br/>
Why we buy   : the science of shopping  
/ Paco Underhill 
 - New York :    Simon & Schuster,  1999. 
 - 255p.;  21.5cm. 
<br/><br/> Includes Index.  
<br/><br/><label>ISBN: </label>9780684849140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior.<br/>Shopping.
<br/><br/><label>Dewey Class. No.: </label>658.834	  / UND