TY  - BOOK
AU  - Moeran,Brian,ed
TI  - Advertising: critical readings
SN  - 9781847885500
U1  - 659.1 
PY  - 2010///
CY  - Oxford
PB  - Berg
KW  - Advertising
KW  - Communication in market
KW  - Public relation
KW  - Publicity
N1  - Contents: vol.1. History (xxvii, 335p.) - vol.2. Industry (vi, 412p.) - vol.3. Communication (vi, 369p.) - vol.4. Culture (vi, 300p.)
ER  -