TY  - BOOK
AU  - Vracem, Paul Van
AU  - Bouton, Brigitte
TI  - Les fondements du : Marketing
SN  - 2804109526
U1  - 658.8 
PY  - 1987///
CY  - Belgium
PB  - De Boeck- Wesmael
KW  - Management  -- distribution(marketing)
KW  - Market research -- analysis
KW  - Market management
ER  -