Shocking history of advertising (Record no. 431152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565cam a2200205ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 032490 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170526115809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090304 1965 NNNN eng1 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IGNCA, New Delhi |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | xxu |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.67 |
| Item number | TUR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Turner, E. S. |
| 245 1# - TITLE STATEMENT | |
| Title | Shocking history of advertising |
| Statement of responsibility, etc. | E.S. Turner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Middlesex |
| Name of publisher, distributor, etc. | Penguin Books |
| Date of publication, distribution, etc. | 1965 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p. |
| Dimensions | 18cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Adertishing media planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indira Gandhi National Centre for the Arts | Indira Gandhi National Centre for the Arts | 26/05/2017 | 741.67 TUR | LD21216 | 26/05/2017 | 26/05/2017 | Books |