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Basis for marketing decision

Cheskin, Louis

Basis for marketing decision through controlled motivation research Louis Cheskin - London Business Publication 1962 - 282p. 22cm

Includes index

Subjects--Topical Terms:
Marketing--Decision making
Marketing research
Motivation research (Marketing)

Dewey Class. No.: 380.13 / CHE

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Indira Gandhi National Centre for the ArtsOnline Public Access Catalog

Basis for marketing decision

Indira Gandhi National Centre for the Arts
Online Public Access Catalog